Tuesday, January 13, 2009


Chopok is a fantasy ski equipment company much like K2 or Rossignol. This project involved the creation of an imaginary company, a logo for that company, a letterhead and promotional item. My decision of the name Chopok was influenced by my last name, which is Slovakian. Chopok is a ski resort mountain in Slovakia and it had a certain ring to it. The letterhead reiterates the winding ski trail suggested within the logo as a divider between the business information and writing space. A photo of the mountain is ghosted in the background to make it more interesting than the normal business letter. The promotional item was a brochure containing toe warmers which were branded with the company logo. The front of the brochure featured a clear window the shape of the winding trail in order to show what was inside.

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