Brigadier

Brigadier is a fictional tea company. I was to create one package that was environmentally friendly, and one that was not. The package to the left is environmentally friendly because it is a bag rather than a box, thusly using less materials. Also, it uses no plastic like the other package does, and it holds more tea bags. The box features a clear acetate window with the logo printed on it so that the wrapped tea bags inside are visible and can add their bright color to the display. I chose a simple logo, a B for Brigadier, and the colors yellow and grey since they go togeather very well and contrast greatly at the same time. I wanted a subdued and expensive feel for the company, so everything is overly simplified yet it still stands out on the shelf.